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Best Buy joins TikTok Shop as part of larger strategy

Best Buy's move onto TikTok Shop gives the retailer another sales channel and a way to collect consumer data, while a new survey finds more than half of TikTok users say the platform helps them make more informed purchases.

Published Oct 9, 2026, 6:00 AM EDT | LehighValleyLive

Establishing a presence on TikTok Shop offers Best Buy another channel to reach consumers and a pathway to collect data on the platform.