Best Buy leans on football, creators and ChatGPT for 2026 holiday push
The retailer's 2026 'Open More' campaign layers pro football, TikTok creators, a Netflix Thanksgiving ad debut, ChatGPT tools, extended returns and a new TikTok Shop storefront to court holiday shoppers.
Best Buy is turning to content creators and professional football to connect with holiday shoppers through its 2026 “Open More” campaign.