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California winemakers burn vineyards amid steep sales slump

Changing consumer habits and a two-decade low in wine sales have led some California vineyards to destroy vines rather than produce wine.

Published Jul 31, 2026, 10:56 AM EDT | LehighValleyLive

Some California winemakers are burning their own vines rather than bottling them, as the worst wine sales slump in more than 20 years forces vineyards to scale back or shut down entirely.