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Can Walmart charge different prices based on income? CEO responds

Could retailers charge different customers different prices based on income or how badly they need an item? The question may be closer to reality than you think.

Published Sep 30, 2026, 3:06 PM EDT | LehighValleyLive

Will we soon be living in a world where stores set the amount they charge you based on your income or how desperately you need their merchandise? It’s not as far-fetched as you might think.