Coca-Cola CEO responds to 'fridge cigarette' nickname for Diet Coke
Coca-Cola CEO Henrique Braun acknowledged the viral “fridge cigarette” nickname for Diet Coke but said the company doesn’t market the drink that way, focusing instead on taste and emotional connection.
You’ve probably seen Diet Coke called a “fridge cigarette” online. Coca-Cola CEO Henrique Braun knows about the nickname, too. In a recent interview with Yahoo Finance, he acknowledged it but said the company does not market the drink that way.