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Costco to launch new branded bear

Costco’s famous 93-inch teddy — a $300 plush that kids can fit into — will soon be joined by a new branded bear, the CEO says, though no launch date was given.

Published Aug 13, 2026, 9:07 AM EDT | LehighValleyLive

You may have seen it in Costco stores from time to time, especially during the holidays: a 93-inch teddy bear. It makes a gift to impress any child and for only $300. In fact, children easily fit into the giant bear’s lap for snuggles.