Fake AI health influencers are popping up on social media
Experts and a KFF report warn that AI-created 'health influencers' on TikTok, Instagram and other platforms are promoting supplements and spreading misleading medical claims.
Millions of Americans turn to social media every day for entertainment, advice and information — including guidance about their health. But experts warn that a growing number of online “health influencers” are not real people at all, KFF reported. Some are AI-generated personalities created to promote questionable products and spread misleading medical claims.