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Fake AI health influencers are popping up on social media

Experts and a KFF report warn that AI-created 'health influencers' on TikTok, Instagram and other platforms are promoting supplements and spreading misleading medical claims.

Published Jul 27, 2026, 2:19 PM EDT | LehighValleyLive

Millions of Americans turn to social media every day for entertainment, advice and information — including guidance about their health. But experts warn that a growing number of online “health influencers” are not real people at all, KFF reported. Some are AI-generated personalities created to promote questionable products and spread misleading medical claims.