Ferrero’s $7B U.S. buying spree: Keebler, Tic Tacs and Nutella now under one roof
Italian confectionery giant Ferrero has spent over $7 billion acquiring major American snack and cereal brands since 2017, building a vast U.S. portfolio without starting from scratch.
If you bought a box of Keebler cookies, sleeve of Tic Tacs or a jar of Nutella recently, your money is all going to the same place: Ferrero.