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Ford F-Series Dominates 2023 U.S. Car Sales

Insurify data shows the Ford F-Series is the nation’s top seller by a wide margin; the Toyota RAV4 has less than half its sales.

Published May 18, 2026, 7:36 AM EDT | WFMZZ

A new Insurify report finds the Ford F-Series pickup is the bestselling vehicle in America for 2023, leading by a substantial margin. The Toyota RAV4 trails well behind, with under half the number of sales recorded for the F-Series.