From protein to fiber: the rise of 'maxxing' in wellness social media
Wellness influencers on social platforms have embraced a 'maxxing' mentality — first promoting high-protein diets, and now urging heavy fiber intake — as the secret to vitality and a dramatic gut 'glow-up.'
The social-media 'maxxing' mindset first pushed heavy protein intake and now spotlights fiber as the next essential nutrient. Wellness influencers promote loading up on specific nutrients as the pathway to vitality and a life-changing gut 'glow-up.'