Good Good Golf CEO says Callaway abandoned company after criticized ad
Good Good Golf CEO Matt Kendrick accused Callaway of abandoning the company in what he called a coordinated publicity campaign after a partnership ended over a criticized ad, and briefly raised the prospect of legal action before backing off.
Matt Kendrick, the CEO and co-founder of Good Good Golf, accused Callaway Golf of abandoning his company through what he called a coordinated publicity campaign, escalating a dispute that began with a widely criticized advertisement depicting violence against a woman. Kendrick also briefly entertained the possibility of legal action, although he later said Good Good was not considering a lawsuit, USA Today said.