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Hasbro launches first Play‑Doh line designed for adults

Research showing one in seven adults globally use arts and crafts to unwind inspired Hasbro’s new Blooms Play‑Doh collection for grown-ups.

Published Jul 10, 2026, 11:25 AM EDT | LehighValleyLive

Hasbro has launched its first Play‑Doh line designed specifically for adults, called the Blooms collection. The product was inspired by research indicating one in seven adults globally engage in arts and crafts to relax and unwind.