How Taylor Swift’s Chiefs appearances changed football Sundays
Taylor Swift’s appearances at Kansas City Chiefs games beginning in 2023 boosted ratings, shifted broadcast coverage and drew new fans into the NFL.
When Taylor Swift first showed up at a Kansas City Chiefs game in 2023 to support Travis Kelce, many football fans expected it to be a celebrity sighting that would quickly fade away. Instead, it turned into one of the biggest stories in sports and entertainment, changing how NFL broadcasts covered games and bringing a new group of fans into the sport, Digital Music News reported