Lululemon’s 80‑liter “Big Bag” divides shoppers online
At 80 liters and $248, Lululemon’s oversized “Big Bag” is stirring debate online, echoing the viral frenzy that once surrounded Trader Joe’s lime-green insulated bag.
Much like Trader Joe’s lime-green 8-gallon insulated bag — which went viral on social media and drew long lines — Lululemon is experiencing an equally intense reaction to its new oversized bag.