Made in Lehigh Valley sculpture unveiled at mall
A 6-foot-by-7-foot “Made in Lehigh Valley” logo sculpture installed at Lehigh Valley Mall celebrates the region’s manufacturing heritage and expands LVEDC’s regional branding campaign into a public, photo-friendly space.
When you go to the mall, you may be shopping for items made right here in the Lehigh Valley, and now local economic development officials are celebrating that with a new symbol of Lehigh Valley pride that has just been unveiled at the Lehigh Valley Mall.
Joined by executives of the mall, iconic companies in the region, and local mascots on Wednesday, the Lehigh Valley Economic Development Corporation unveiled a 6-foot-by-7-foot “Made in Lehigh Valley” logo sculpture Wednesday at the center of the mall.
The installation is designed to be a fun, photo-worthy destination where residents and visitors can show their Lehigh Valley pride.
“The sculpture is a public extension of LVEDC’s regional branding campaign that has featured iconic Lehigh Valley manufacturers on billboards and national and international efforts to brand our region as one of America’s leading manufacturing centers and a cool place to work, live, and visit,” said Don Cunningham, president & CEO of LVEDC.
The campaign celebrates Lehigh Valley’s manufacturing heritage, its standing as America’s No. 1 mid-sized market, and its appeal as one of America’s coolest and most authentic markets.
Cunningham said a greater awareness of the Lehigh Valley also helps regional employers attract and retain the talent they need to compete.
“Lehigh Valley has established itself as one of the premier economic regions in Pennsylvania, and this installation is a celebration of that momentum,” said Colleen Ansbach, general manager of the Lehigh Valley Mall. “As a long-standing anchor in this community, Lehigh Valley Mall is honored to collaborate with LVEDC to continue to highlight the growth, talent, and business opportunities that make our region thrive.”
Cunningham thanked the mall for its partnership as being the first location for the sculpture. He said the LVEDC wants the sculpture to the first of several installations across the region, bringing its “Made in Lehigh Valley” branding campaign into public spaces.
Cunningham noted that the Lehigh Valley is one of America’s fastest growing mid-size markets in both population and economy, a rare region with a population under one million people where manufacturing is the largest part of its $57.3 billion economy.
The sculpture was fabricated by Inaflash Sign & Design of Emmaus.