Paramount Skydance’s CinemaCon pitch gets lukewarm response
At CinemaCon, Paramount Skydance told theater owners its megabucks deal to swallow Warner Bros. would be good for the industry, but the pitch met a cool response.
Paramount Skydance used CinemaCon to court theater owners, arguing that its megabucks deal to swallow Warner Bros. would benefit the industry. The studio’s charm offensive, however, received a lukewarm reception from attendees.