Reese’s Pieces launches Chocolate Cookie fusion, first new flavor in 10 years
Reese’s Pieces with Chocolate Cookie arrives in stores July 17, 2026 — the brand’s first new flavor in a decade.
Reese’s Pieces are great just as they are, with their yummy peanut butter centers. Now, for the first time in 10 years, the brand is launching a new flavor fusion: Reese’s Pieces with Chocolate Cookie, according to a Hershey company press release.