Spicy new sauce coming to Taco Bell in 7 countries
The limited-time sauce rollout accompanies a National Taco Day collaboration and follows recent marketing moves by the chain.
Taco Bell is rolling out a spicy new sauce at locations in seven different countries as part of a National Taco Day collaboration. The effort continues the chain’s pattern of using the holiday to make broader marketing statements, following its 2022 taco subscription, 2023 'Taco Tuesday' trademark effort and 2024 holiday date change.