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Starbucks CEO outlines 6 key points for next chapter of turnaround

Brian Niccol marks two-year anniversary of his Back to Starbucks initiative with a letter to employees about progress and next steps.

Published Sep 10, 2026, 12:30 PM EDT | LehighValleyLive

Starbucks Chairman and CEO Brian Niccol marked the two-year anniversary of his Back to Starbucks initiative on Wednesday with a letter to employees outlining what the company has accomplished, but mostly, where it plans to go next.