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Target moves Black Friday sales earlier as shoppers tighten holiday budgets

Economists expect holiday shoppers will have less to spend this year, so Target and other retailers are launching Black Friday deals earlier — in some cases before the traditional shopping day.

Published Oct 27, 2026, 3:20 PM EDT | LehighValleyLive

Economists expect consumers to have less to spend on Christmas gifts this year. To be sure they get their share, companies are holding sales early, even before Black Friday.