Theaters bet $2.7 billion on upgrades to bring audiences back
Cinemas have poured $2.7 billion into amenities like recliners, full bars and 4D screenings over the past two years in an effort to boost attendance, Variety reports.
Movie theaters have spent $2.7 billion over the past two years on upgrades such as recliners, full bars and 4D screenings, according to Variety, as the industry bets that a better experience will bring more people through the door.