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Too Much Tech Can Turn Drivers Off, J.D. Power Finds

A J.D. Power study suggests too much in-vehicle technology can lower driver satisfaction, even as attention grows on risks tied to driver-controlled systems.

Published Aug 31, 2026, 9:54 AM EDT | WFMZZ

A J.D. Power report finds that excessive in-car technology can be a turnoff for many drivers, who often prefer simpler, more intuitive controls. The findings arrive amid increasing scrutiny from regulators and safety advocates about the risks of systems that shift control to vehicle technology rather than the driver.