Top insurers grow market share by targeting low-risk customers, Insurify finds
Insurify rankings show leading insurers expand market share by attracting lower-risk policyholders rather than by monopolizing the market.
Rankings from insurance shopping site Insurify indicate that leading insurers gain the largest market shares not by securing monopolies but by focusing on the lowest-risk customers. The findings suggest market dominance reflects customer selection and risk-based pricing rather than outright market control.