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Walmart denies plans to set prices based on customers' ability to pay

Walmart says it won't use customers' income or need to set prices and will not renew a patent for technology that could enable such dynamic pricing.

Published Oct 13, 2026, 3:28 PM EDT | LehighValleyLive

Last month, Walmart released a statement saying it did not plan to set pricing based on a customers income or how badly they need the item. But, as concerns persisted, Walmart issued another statement, this time saying it has no plans to renew a patent on technology that would allow such dynamic pricing.