Walmart vows not to use personalized pricing as FTC weighs disclosure policy
Walmart pledges not to use customer data to set different prices as the Federal Trade Commission weighs a disclosure policy on the practice.
Walmart has pledged not to engage in personalized pricing—charging different prices for the same groceries, rides or rooms based on customers' personal data—while the Federal Trade Commission weighs a disclosure policy. The practice of tailoring prices has drawn scrutiny from regulators and lawmakers and has prompted responses from major retailers.