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More than a WAG

A Sunday Night Football broadcast moment frames how players’ partners are seen — and challenges the simple “WAG” label.

Published Oct 10, 2026, 12:00 PM EDT | Lehigh University

The piece opens on a Sunday Night Football scene — Carrie Underwood singing, an 8:20 p.m. kickoff and millions watching — as the camera shifts from the field to the stands. That moment sets up a look at how the women and partners shown during broadcasts are portrayed and the limits of the “WAG” label.