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U.S. lawmakers probe AI 'surveillance pricing'

Bipartisan Congressional scrutiny focuses on companies using AI to adjust prices for consumers based on shopping behavior and personal information.

Published Aug 4, 2026, 6:35 PM EDT | WFMZZ

In a rare instance of bipartisanship, Congress is taking a closer look at so‑called AI 'surveillance pricing.' Lawmakers are scrutinizing practices in which companies use shoppers' habits and personal data to charge some consumers higher prices.